Client
BTTR - Brand Campaign
Year
2025
Deliverables
Creative Direction Art Direction Product Photography Campaign Visuals Social Media Content Photo by DAMIR FARKHSHATOV
Project Overview
Project Overview
BTTR is a local peanut butter brand built around bold flavors and an energetic visual identity. The campaign focused on capturing the brand’s youthful personality through vibrant colors, playful compositions, and a dynamic visual language. The goal was to translate the product’s character into striking imagery that feels modern, confident, and instantly recognizable.
BTTR is a local peanut butter brand built around bold flavors and an energetic visual identity. The campaign focused on capturing the brand’s youthful personality through vibrant colors, playful compositions, and a dynamic visual language. The goal was to translate the product’s character into striking imagery that feels modern, confident, and instantly recognizable.
BTTR is a local peanut butter brand built around bold flavors and an energetic visual identity. The campaign focused on capturing the brand’s youthful personality through vibrant colors, playful compositions, and a dynamic visual language. The goal was to translate the product’s character into striking imagery that feels modern, confident, and instantly recognizable.
Key
Challenges
Key
Challenges
The challenge was to visually express the brand’s playful and bold personality while keeping the product at the center of attention. The campaign needed to appeal to a younger audience and stand out within a crowded category of health and snack products.
The challenge was to visually express the brand’s playful and bold personality while keeping the product at the center of attention. The campaign needed to appeal to a younger audience and stand out within a crowded category of health and snack products.
Project
Approach
Project
Approach
The visual direction used saturated colors, energetic compositions, and bold contrasts to reflect the spirit of the brand. The product was placed in dynamic setups that emphasized movement, texture, and appetite appeal. The overall aesthetic combined contemporary product photography with a playful editorial feel.
The visual direction used saturated colors, energetic compositions, and bold contrasts to reflect the spirit of the brand. The product was placed in dynamic setups that emphasized movement, texture, and appetite appeal. The overall aesthetic combined contemporary product photography with a playful editorial feel.
impact
impact
The campaign created a strong visual identity for BTTR, helping the brand stand out across digital platforms and social media. The imagery reinforced the brand’s youthful tone and positioned the product as a fun, modern snack option.
The campaign created a strong visual identity for BTTR, helping the brand stand out across digital platforms and social media. The imagery reinforced the brand’s youthful tone and positioned the product as a fun, modern snack option.
Next Projects
Next Projects
