COMMUNITY
POWER.
A shared ambition.
A sharper identity.
Refining the visual language of a Dubai community built around people, ideas and forward motion.
KEEP THE ENERGY.
GIVE IT DIRECTION.
Community Power connects people through knowledge sharing and live events. Its identity had momentum. What it needed was consistency: a mark that held its shape and a visual language that could carry every conversation.
We refined the logo, clarified the relationship between type and colour, and established a system for digital, print and event communication.
THE SAME SPIRIT.
A CLEARER MARK.
The directional chevrons stay. Soft blur gives way to defined edges and a controlled fade — preserving the feeling of movement with a more precise expression.
Recognisable.
The original directional idea remains at the heart of the identity.
Defined.
Clean edges give the chevrons a deliberate, consistent shape.
Adaptable.
Light and dark versions extend the mark across different surfaces.
WARMTH IN THE VOICE.
CLARITY IN THE DETAIL.
Cormorant Garamond brings an editorial, human tone. Inter keeps supporting information direct and readable. A considered contrast between expression and function.
A shared
sense of
direction.
People.
Ideas.
Possibility.
Aa Bb Cc Dd Ee Ff Gg
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A WARM FOUNDATION.
A VIVID ACCENT.
Black and cream provide the structure. Warm neutrals add depth. Terracotta gives the system a point of emphasis.
ONE LANGUAGE.
MANY CONVERSATIONS.
From a headline to an event announcement: expressive type, clear information and the same directional signature. The system gives each format room to work.
Better
together.
People bring
the power.
Visual system applications — type, colour and the directional motif.
BUILT TO BE USED.
The brand guidelines bring the decisions together: logo treatments, type hierarchy and colour relationships. Open the original boards to explore the detail.
COMMUNITY POWER × SWANSY
AN IDENTITY
THAT MOVES
WITH PEOPLE.
A clearer mark. A coherent visual language.
A foundation for what comes next.